How to Launch a SaaS With No Audience (2026)
A practical playbook for solo founders and independent developers who don't have a big following.
Founder Guides
Practical guides on launching, search traffic and finding early customers without an existing audience, written by Pritam Ghosh, the founder of Hauntboard.
A practical playbook for solo founders and independent developers who don't have a big following.
Launch boards, directories and communities to use instead of, or as well as, a one-day Product Hunt launch.
Launch boards, startup directories, founder communities and AI directories for sharing a new product, grouped by type.
A plain explanation of link attributes, how Google treats them today, and how to earn links that help a new domain.
Practical, unscalable tactics for finding your first users and customers from a cold start.
Why new domains are slow to rank, what Google actually says about the "sandbox", and where your first visitors should come from in the meantime.
A plain outreach framework that doesn't feel pushy, protects your domain and doesn't need expensive lead lists.
How to choose a pricing model for a small SaaS: trials vs freemium, value metrics, annual plans and when lifetime deals make sense.
What to check before launch day: metadata, canonical tags, Open Graph cards, sitemaps, structured data and Core Web Vitals.
Ready to launch? On Hauntboard, a person reviews every launch, its page views and outbound clicks are public, and approved listings get a dofollow link (free listings keep it while the badge stays up).